About Us

NeuroCandy was created by Jack and Liz Ellis—a husband-and-wife team on a mission to make the world more sensory-friendly and neuro-inclusive.

Jack, diagnosed with ADHD as an adult, knows firsthand what it’s like to grow up misunderstood. Liz, a passionate advocate and source of calm, has been by his side every step of the way. Together, they built NeuroCandy® to offer not just fidgets and sensory tools for all ages, but a platform for awareness, honesty, and support.

From carefully chosen products to real-talk blogs like ADHD Matters, everything at NeuroCandy is powered by lived experience, empathy, and the belief that neurodivergent minds deserve to be celebrated—not masked.

This isn’t just a shop. It’s a partnership. It’s a passion. It’s a space for everyone who’s ever felt “too much” or “not enough” to find tools that help and a community that gets it.